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BRAND

Brand Guidelines

Last updated: 21 September 2026

Logo, colour, type, voice, and photography rules for using The Globals brand with care.

CLEAR SPACE

Keep a quiet margin

Leave at least a quarter of the mark’s width as empty space on every side. Do not crowd it with other logos, type, or photography.

DO NOT

Treatments to avoid

If a layout needs more contrast, place the unaltered mark on cream, white, or ink. Do not invent a new version.

  • Do not stretch

  • Do not rotate

  • Do not recolour

  • Do not add a shadow

COLOUR

Palette

Cream, ink, and Globals Green do most of the work. Gold is an accent, not a fill for paragraphs. Select a swatch to copy its hex value.

  • Green on white or ink on cream for readable text and buttons.
  • White type on navy or green for primary calls to action.
  • Do not set long copy in gold, and do not place green text on a green button.

TYPE

Lexend first, Playfair sparingly

The product and most marketing pages use Lexend. Playfair Display is an editorial accent for landing moments, not forms or navigation.

PRIMARY

Lexend

Learn English through ideas that matter.

Interface, headlines, and body copy. Weights 300–800.

EDITORIAL

Playfair Display

Ideas that matter.

Occasional serif emphasis in marketing layouts. Not for UI chrome.

VOICE

How we sound

Public English is British. Tone is warm, precise, and classroom-aware.

  • Warm and confident

    Write as a trusted education partner. Be clear, not breathless. Avoid hype words such as revolutionary or disruptive.

  • Ideas that matter

    Lead with meaning — global themes, student voice, and thoughtful technology — then explain the product.

  • British English

    Use British spellings in public English: colour, organise, recognise, programme, centre.

  • Teachers as professionals

    Address teachers and school leaders as experts. Students are learners, not kids, in formal copy.

PHOTOGRAPHY

Editorial, warm, global

Prefer stills that feel like reading, discussion, and civic life — not stock shots of laptops in isolation.

  • Warm cream and gold in the grade, matching the site background.
  • Students thinking, talking, and making — with teachers present as guides.
  • Architecture, books, and public spaces that suggest a wider world.
  • Leave quiet space for headlines; do not overlay type on busy faces.

UI

Product surfaces

When showing the product, keep the same tokens: cream canvas, ink type, green primary actions, and fully rounded buttons.

Primary actionSecondaryContact