BRAND
Brand Guidelines
Last updated: 21 September 2026
Logo, colour, type, voice, and photography rules for using The Globals brand with care.
LOGO
Humanity Edition lockups
Horizontal logo is the primary lockup. Use the white versions on dark backgrounds, vertical for stacked placements, and the icon for the app.
Wordmark lockup: horizontal SVG already includes “The Globals” in Lexend Bold (Charcoal #222222) and “HUMANITY EDITION by MACENTA” in Humanity Mint (#43A176). Do not rebuild it with HTML text.
CLEAR SPACE
Keep a quiet margin
Leave at least a quarter of the mark’s width as empty space on every side. Do not crowd it with other logos, type, or photography.
DO NOT
Treatments to avoid
If a layout needs more contrast, place the unaltered mark on cream, white, or ink. Do not invent a new version.
Do not stretch
Do not rotate
Do not recolour
Do not add a shadow
COLOUR
Palette
Cream, charcoal, and Humanity Mint do most of the work. Gold is an accent, not a fill for paragraphs. Select a swatch to copy its hex value.
- Green on white or ink on cream for readable text and buttons.
- White type on navy or green for primary calls to action.
- Do not set long copy in gold, and do not place green text on a green button.
TYPE
Lexend first, Playfair sparingly
The product and most marketing pages use Lexend. Playfair Display is an editorial accent for landing moments, not forms or navigation.
PRIMARY
Lexend
Learn English through ideas that matter.
Interface, headlines, and body copy. Weights 300–800.
EDITORIAL
Playfair Display
Ideas that matter.
Occasional serif emphasis in marketing layouts. Not for UI chrome.
VOICE
How we sound
Public English is British. Tone is warm, precise, and classroom-aware.
Warm and confident
Write as a trusted education partner. Be clear, not breathless. Avoid hype words such as revolutionary or disruptive.
Ideas that matter
Lead with meaning — global themes, student voice, and thoughtful technology — then explain the product.
British English
Use British spellings in public English: colour, organise, recognise, programme, centre.
Teachers as professionals
Address teachers and school leaders as experts. Students are learners, not kids, in formal copy.
PHOTOGRAPHY
Editorial, warm, global
Prefer stills that feel like reading, discussion, and civic life — not stock shots of laptops in isolation.
- Warm cream and gold in the grade, matching the site background.
- Students thinking, talking, and making — with teachers present as guides.
- Architecture, books, and public spaces that suggest a wider world.
- Leave quiet space for headlines; do not overlay type on busy faces.
UI
Product surfaces
When showing the product, keep the same tokens: cream canvas, ink type, green primary actions, and fully rounded buttons.